Better Dying Fund
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Unpaid carers GPs Families

Better Dying Fund Building and accelerating a better palliative and end-of-life care system that works for everyone

Our end-of-life care system in the UK was built for a different experience of death and dying. We are bringing philanthropic money to help shift the way communities and organisations support people and families, and meet the challenges of today, and tomorrow.
District nurses Care homes

The ways we die have changed faster than the systems built to care for us

The patterns are clear for people caring for the sickest in society: dementia and frailty have displaced the rapid decline from cancer that the hospice movement was built around, and the final phase of life can now last years. Care homes are on track to become the most common place of death by 2040, yet they have no duty to provide end-of-life care. By then roughly 150,000 more people will need palliative care than do today, while care in the community gets harder, with district nursing numbers having fallen 43% since 2009.

Hospices End-of-life doulas Compassionate neighbours

Good care is everywhere. It just isn’t widespread

Hospice-at-home teams, community nurses, care home staff, end-of-life doulas and compassionate neighbours are doing remarkable work up and down the country, and despite incredibly challenging conditions, the field is full of energy for change. But we have heard the same thing again and again: people hit a ceiling. A model that works stays in the place that built it, and the people who made it work move on to the next funding bid.

Community nurse specialists Hospitals Integrated care boards

It is difficult to get good work to grow long-term

New approaches run out of grant money before they can produce the evidence that would justify keeping them. The benefits of better care often land in someone else’s budget, so no one has a reason to pay for it. The information that would let care follow a person from hospice to hospital to care home to home is largely missing. Every organisation can improve its own part, but no organisation is set up to fix the joins.

Charitable foundations Local authorities

There is real generosity, but almost none of it is aimed at changing how the system works

Around £22bn of public money is spent each year on people in their last year of life. Over the past decade, major foundations have given about £92m to adult palliative care, spread across 3,500 grants, and most of it has kept existing services running. That is not a failure of the people giving it, but it is a gap. Philanthropic money is the only kind that can work across hospices, the NHS, care homes and communities at once, stay long enough for the evidence to mature, and plan its own exit. Used that way, it goes much further.

Philanthropists Volunteers

The Better Dying Fund

We’re not here to take more of a limited supply of financial support. We work with philanthropic donors to bring a different kind of capital into end-of-life care and use it to accelerate what already works, build new approaches long enough to prove themselves, and build the shared pieces no single organisation can.

Our report maps where the system is stuck and identifies five places where we believe this money can make the biggest difference.

The fund is being built by ZIP, the social innovation agency, drawing on a track record of building and accelerating solutions to complex social challenges. It is led by Polly Mackenzie, CEO of Zinc Innovation Partners and former CEO of Demos, and Ivor Williams, end-of-life care designer and former Lead for End-of-Life Care at Imperial College London.

Read the report →

Better Dying Fund in the press

Illustration of a woman with an empty wheelchair looking up at an older man sitting in the top of an autumn tree at sunset
Illustration © Andy Carter Polly Mackenzie · 13 October 2026 Why we need a proper conversation about death Philanthropy needs to step up to meet the needs that a National Care Service never will Read in the Financial Times →

Help shape what comes next

Our report is a first position, not a finished plan. Over the coming months we are bringing together funders, practitioners and the wider public to test these ideas and decide what to back first. Register your interest to follow the work and find out how to take part.

We’ll only use your email to send you updates about the Better Dying Fund. Your details are held by Zinc Innovation Partners, and you can unsubscribe at any time.

Thank you. We’ll be in touch as the work develops.

Or write to Polly Mackenzie at polly@zinc.vc